Douglas McPherson

Director, 10 Â½ Boots

Four steps to developing your business in 2016

Setting specific objectives and cementing the tactics you need to achieve them is crucial to improving your marketing performance, says Douglas McPherson

It's not what you say, 'but how you say it

When it comes to writing effective marketing content, don't be afraid to show a sense ?of humour and avoid sticking to legal language, advises Douglas McPherson

How to build an 'email strategy

Douglas McPherson advises firms on putting together marketing emails that will ?make a genuine contribution to business development

Stop thinking and start doing

Instead of agonising over identifying your firm's unique selling point, invest the time and effort in the sources of work already open to you, advises Douglas McPherson

Are you barking up the right tree?

Private client firms and solicitors have been getting their marketing strategy all wrong. The traditional model must be turned on its head, argues Douglas McPherson

You know what happens when you assume

Instead of making assumptions about client care, firms should focus on creating a perception of efficiency and professionalism, suggests Douglas McPherson

An alternative to networking

Writing an article for the trade press can demonstrate your understanding of the issues clients face and boost your visibility, says Douglas McPherson

A personal touch

Winning work from new clients is one of the hardest and most expensive marketing feats to pull off, so why are law firms continuously taking this avenue, asks Doug McPherson

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Douglas McPherson

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