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Douglas McPherson

Douglas McPherson

Director, 10 ½ Boots

Articles

Never get complacent

Never get complacent

Douglas McPherson advises firms on maintaining client retention, revenue growth, and access to the new ideas that will keep their businesses fresh
Getting the call to action right

Getting the call to action right

However good law firms' content is, it won't generate the level of response it deserves if it doesn't tell readers what to do next, says Douglas McPherson
Five steps to better brochures

Five steps to better brochures

Don't overlook the importance of designing a brochure that is clear, easy to read, and ties in with the other touchpoints a client might have with your firm, advises Douglas McPherson
Getting your website right is essential

Getting your website right is essential

advises firms looking to refresh their websites on presenting a clear benefit to the reader and making it as easy as possible for visitors to take the next step
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