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![Douglas McPherson](/_next/image?url=https%3A%2F%2Fwww.iicj.net%2Fphoto%2Fblank.png&w=256&q=75)
Douglas McPherson
Director, 10 ½ Boots
Articles
![Adopting a marketing strategy that works](/_next/image?url=https%3A%2F%2Fpublic.solicitorsjournal.com%2Fapi%2Ffeatureimage%2FMarketing.jpg&w=3840&q=75)
![THE THIN BLACK LINE: ADOPTING A MARKETING STRATEGY THAT WORKS](/_next/image?url=https%3A%2F%2Fpublic.solicitorsjournal.com%2Fapi%2Ffeatureimage%2FMarketingbfa8369c90.jpg&w=3840&q=75)
THE THIN BLACK LINE: ADOPTING A MARKETING STRATEGY THAT WORKS
![Never get complacent](/_next/image?url=https%3A%2F%2Fpublic.solicitorsjournal.com%2Fapi%2Ffeatureimage%2FiStock-520095558__WEB.jpg&w=3840&q=75)
Never get complacent
![Getting the call to action right](/_next/image?url=https%3A%2F%2Fpublic.solicitorsjournal.com%2Fapi%2Ffeatureimage%2FiStock-516849552__WEB.jpg&w=3840&q=75)
Getting the call to action right
![Five steps to better brochures](/_next/image?url=https%3A%2F%2Fpublic.solicitorsjournal.com%2Fapi%2Ffeatureimage%2FMARKETING__WEB.jpg&w=3840&q=75)
Five steps to better brochures
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How to get ROI from 'an exhibition space
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The social media cog in the machine
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