Douglas McPherson

Director, 10 Â½ Boots

Adopting a marketing strategy that works

For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Doug McPherson

THE THIN BLACK LINE: ADOPTING A MARKETING STRATEGY THAT WORKS

For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Doug McPherson

Never get complacent

Douglas McPherson advises firms on maintaining client retention, revenue growth, and access to the new ideas that will keep their businesses fresh

Getting the call to action right

However good law firms' content is, it won't generate the level of response it deserves if it doesn't tell readers what to do next, says Douglas McPherson

Five steps to better brochures

Don't overlook the importance of designing a brochure that is clear, easy to read, and ties in with the other touchpoints a client might have with your firm, advises Douglas McPherson

How to get ROI from 'an exhibition space

Be prepared, be approachable, and make sure you follow up, advises Douglas McPherson

The social media cog in the machine

When used properly, Twitter and LinkedIn can be effective tools for business development, advises Douglas McPherson

Getting your website right is essential

advises firms looking to refresh their websites on presenting a clear benefit to the reader and making it as easy as possible for visitors to take the next step

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Douglas McPherson

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