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© 2026 Solicitors Journal in partnership with the International In-house Counsel Journal | ISSN 0038-1047 | Picture Credits: Freepix, Unsplash and by permission of the authors
Douglas McPherson

Douglas McPherson

Director, 10 ½ Boots

Articles

Emotive networking
Solicitors Journal

Emotive networking

Doug McPherson offers a variety of alternatives to break the tedium and inevitable cold sweats of networking events
19 Sept 2014
Fixed fees: once bitten, twice shy
Solicitors Journal

Fixed fees: once bitten, twice shy

Make sure you realise the lifetime value of every client by offering and honouring a correct price, and admitting any omissions, says Douglas McPherson
21 Jul 2014
Make the most of seminars
Solicitors Journal

Make the most of seminars

Can you honestly say that you are squeezing out every last opportunity to engage clients on multiple platforms, asks Douglas McPherson
8 Jun 2014
Two out of three ain't bad
Solicitors Journal

Two out of three ain't bad

When you next open a new file, take the time to explain the rule of '2 from 3', deliver it and see the benefits of...
2 Apr 2014
Are you being served?
Solicitors Journal

Are you being served?

Picture your next client, find them then start a conversation about what you do, but don't forget about your existing contacts, says Douglas McPherson
11 Nov 2013
Two birds, one stone
Solicitors Journal

Two birds, one stone

Your next client could be anyone, so effective targeting is a tricky business, says Douglas McPherson
13 Sept 2013
Get to the point
Solicitors Journal

Get to the point

You can't market private client services in a roundabout way, says Douglas McPherson
8 Jul 2013
Generating leads: How to create effective personal marketing plans
Solicitors Journal

Generating leads: How to create effective personal marketing plans

Doug McPherson discusses how fee earners and partners can create personal marketing plans that are effective for business development
25 Mar 2013
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