Douglas McPherson

Director, 10 Â½ Boots

Emotive networking

Doug McPherson offers a variety of alternatives to break the tedium and inevitable cold sweats of networking events

Fixed fees: once bitten, twice shy

Make sure you realise the lifetime value of every client by offering and honouring a correct price, and admitting any omissions, says Douglas McPherson

Make the most of seminars

Can you honestly say that you are squeezing out every last opportunity to engage clients on multiple platforms, asks Douglas McPherson

Two out of three ain't bad

When you next open a new file, take the time to explain the rule of '2 from 3', deliver it and see the benefits of...

Are you being served?

Picture your next client, find them then start a conversation about what you do, but don't forget about your existing contacts, says Douglas McPherson

Two birds, one stone

Your next client could be anyone, so effective targeting is a tricky business, says Douglas McPherson

Get to the point

You can't market private client services in a roundabout way, says Douglas McPherson

Generating leads: How to create effective personal marketing plans

Doug McPherson discusses how fee earners and partners can create personal marketing plans that are effective for business development

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Douglas McPherson

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