Douglas McPherson
Director, 10 ½ Boots
Articles
Doug McPherson offers a variety of alternatives to break the tedium and inevitable cold sweats of networking events Make sure you realise the lifetime value of every client by offering and honouring a correct price, and admitting any omissions, says Douglas McPherson Can you honestly say that you are squeezing out every last opportunity to engage clients on multiple platforms, asks Douglas McPherson When you next open a new file, take the time to explain the rule of '2 from 3', deliver it and see the benefits of successfully managing your client's expectations, says Douglas McPherson Picture your next client, find them then start a conversation about what you do, but don't forget about your existing contacts, says Douglas McPherson Your next client could be anyone, so effective targeting is a tricky business, says Douglas McPherson You can't market private client services in a roundabout way, says Douglas McPherson Doug McPherson discusses how fee earners and partners can create personal marketing plans that are effective for business development 
