This website uses cookies

This website uses cookies to ensure you get the best experience. By using our website, you agree to our Privacy Policy

Lexis+ AI
Douglas McPherson

Douglas McPherson

Director, 10 ½ Boots

Articles

Five-step guide to internal marketing

Five-step guide to internal marketing

Instead of seeking out new business, unleash the financial possibilities that lurk within your existing client base, says Douglas McPherson
No more excuses

No more excuses

Take an active part in your firm's business development, or risk losing out to more commercially minded competitors, advises Douglas McPherson
Don't be all things to all men

Don't be all things to all men

Firms can easily make advertising more cost effective by targeting specific sectors, explains Douglas McPherson
Bank on 'word of mouth'

Bank on 'word of mouth'

A private client practice's marketing aim shouldn't be to demonstrate how it differs in terms of services provided, it's how the services are delivered that will win the trust and confidence of clients, says Doug McPherson
The map to a successful pitch

The map to a successful pitch

We are told the key to making a pitch is engaging with your audience, but how is this achievable, asks Douglas McPherson
Back to basics

Back to basics

Cross selling strategies and marketing plans should not to be the domain of a specialist within a firm, often it's the smallest things which everyone can contribute to, which have the biggest impact, says Doug McPherson
Multipurpose vehicle

Multipurpose vehicle

Cross-selling within a firm can be a hugely profitable source of work but puzzlingly, it is hardly ever a priority for most firms, says Doug McPherson
Lexis+ AI