Douglas McPherson
Director, 10 ½ Boots
Articles
Instead of seeking out new business, unleash the financial possibilities that lurk within your existing client base, says Douglas McPherson
Take an active part in your firm's business development, or risk losing out to more commercially minded competitors, advises Douglas McPherson
Firms can easily make advertising more cost effective by targeting specific sectors, explains Douglas McPherson
A private client practice's marketing aim shouldn't be to demonstrate how it differs in terms of services provided, it's how the services are delivered that will win the trust and confidence of clients, says Doug McPherson We are told the key to making a pitch is engaging with your audience, but how is this achievable, asks Douglas McPherson
An effective marketing plan should be based on your individual strengths, explains Douglas McPherson
Cross selling strategies and marketing plans should not to be the domain of a specialist within a firm, often it's the smallest things which everyone can contribute to, which have the biggest impact, says Doug McPherson Cross-selling within a firm can be a hugely profitable source of work but puzzlingly, it is hardly ever a priority for most firms, says Doug McPherson 
