Douglas McPherson

Director, 10 Â½ Boots

Five-step guide to internal marketing

Instead of seeking out new business, unleash the financial possibilities that lurk within your existing client base, says Douglas McPherson

No more excuses

Take an active part in your firm's business development, or risk losing out to more commercially minded competitors, advises Douglas McPherson

Don't be all things to all men

Firms can easily make advertising more cost effective by targeting specific sectors, explains Douglas McPherson

Bank on 'word of mouth'

A private client practice's marketing aim shouldn't be to demonstrate how it differs in terms of services provided, it's how the services are delivered that...

The map to a successful pitch

We are told the key to making a pitch is engaging with your audience, but how is this achievable, asks Douglas McPherson

Three steps to marketing success

An effective marketing plan should be based on your individual strengths, explains Douglas McPherson

Back to basics

Cross selling strategies and marketing plans should not to be the domain of a specialist within a firm, often it's the smallest things which everyone...

Multipurpose vehicle

Cross-selling within a firm can be a hugely profitable source of work but puzzlingly, it is hardly ever a priority for most firms, says Doug...

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Douglas McPherson

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