Business Development and Marketing

Articles

Breaking down walls: the office fit-outs driving collaboration at Lester Aldridge

Tom Alder and Vicky Dickinson explain how Lester Aldridge redesigned its offices to foster collaboration, boost well-being, and adapt to hybrid working

Law firms need to understand their brand

Kerry England, Business Development Director at The Family Law Co. explains why a strong, consistent brand is essential for law firms to stand out

Unlocking success after a law firm merger

Integration is where mergers succeed or fail. Strong leadership, planning, and communication are critical for success, says Duncan Jackson

Flat hierarchies: how could this business model benefit the legal sector

John Wallace of Ridgemont argues horizontal models may offer a healthier, more inclusive alternative

M&A surge leads to legal hiring boom

James Lavan explores the surge in legal sector hiring, driven by increasing mergers and acquisitions activity and a stronger economic outlook

Firm-wide adoption of LinkedIn: managing partners must lead by example

Simon Marshall explains why LinkedIn is essential for legal professionals to stay at the top of their game

Mastering the informal interview landscape

Calvin Gardiner and Simi Bains explore the shift from traditional interviews towards informal conversations in the legal sector

A key method for your personal brand

Francesc Dominguez argues that meticulously managing your personal brand is crucial for legal career success