Business Development and Marketing
Articles
Neil Lloyd explores the benefits of embracing a worldwide view of the legal sector 
Vanessa Ugatti explores the importance of solicitors knowing their true worth to ensure their fees reflect the quality of the work they provide 
Karim Derrick considers the role of IT in brand protection 
Patrick Horan examines firm branding and Steve Jobs’ Apple approach 
David Yeoward examines problems in the procurement process 
David Pickup considers marketers’ use of product samples to recruit firms as corporate clients 
Peter Ferrer, Andy Thorp and Olga Osadchaya consider the limitations of the doctrine of merger 
Kid Harwood argues Lawtech is a crucial factor for helping small to medium-sized enterprises meet their legal needs. 
