Business Development and Marketing

Articles

Marketing: making the most of SEO

Richie Billing considers how maximising SEO utilisation can enhance a firm's marketing strategy

Are flat fees replacing the billable hour?  

Dylan Brown explores the pros and cons of alternative billing structures

The jury’s out: have UK law firms kept pace with the evolution of 21st century workplaces?

Neil McLeod discusses the opportunity for legal sectors to create the workplace of the future

Negotiating commercial agreements: key points

Negotiation is art and science working together but should never be left to luck, explains Christopher Parr

Solicitors sans frontiers

Neil Lloyd explores the benefits of embracing a worldwide view of the legal sector

How to get paid your true worth in stormy times

Vanessa Ugatti explores the importance of solicitors knowing their true worth to ensure their fees reflect the quality of the work they provide

Risk and reward: technology and firms' reputation management

Karim Derrick considers the role of IT in brand protection

Steve Jobs and the Apple example: are you who you advertise you are?

Patrick Horan examines firm branding and Steve Jobs' Apple approach