'Use a Professional. Use a Solicitor' campaign launched to promote profession

The Law Society has launched a consumer campaign to remind the public to use a solicitor for legal advice instead of unregulated providers.

The campaign, entitled 'Use a Professional. Use a Solicitor', aims to encourage the public to use the expert knowledge provided by regulated and insured Law Society members.

Law Society president, Andrew Caplen said: "Our latest campaign reminds the public that highly-qualified, professionally-trained solicitors are the best people to speak to for legal advice. Using a solicitor gives you the assurance you are dealing with a professional who is properly regulated and insured."

Caplen continued: "The growth of unregulated and do-it-yourself legal services means consumers are exposed to non-professional advice, which can be more of a hindrance than a help."

The campaign focuses on six areas of practice which include conveyancing, personal injury, wills and probate, business law, family law and criminal law. 'Use a Professional. Use a Solicitor' will feature case studies to illustrate the benefit of using a solicitor.

Caplen added: "The campaign reinforces solicitors as the go-to experts when people are seeking legal advice on house purchases, will writing or establishing a new business, and directs people to the Find a Solicitor service on the Law Society website."

The Law Society has called for its members to provide their own case studies of how they've assisted clients in the six practice areas.

The new campaign, which will run until early next year, will include online media such as ITV Player, as well as railway station and bus adverts.