Should a breach of trust be 'serious' to end an agency agreement?

The claim against fashionable shoemaker Crocs by its former UK agents that 'the company wrongly ended their agreement could reinvent the rules on 'termination of an agency relationship, says Stephen Sidkin
An agent owes fiduciary duties to his principal, including the duty to act loyally. Such fiduciary duties import on the agent an obligation to act in the interests of his principal rather than his own. This, in turn, gives rise to a relationship of trust and confidence. In this regard, the relationship between principal and agent is special.
Where a commercial agent acts in breach of his duties to his principal, the Commercial Agents (Council Directive) Regulations 1993 allow the principal to terminate the relationship immediately (regulation 16). As a result, the agent is not entitled to receive a termination payment in the usual way (regulation 18). At least, this appeared to be the position until (1) Craig Anderson (2) Todd Albrecht (trading as Spectrum Agencies) v Crocs Europe BV.
The High Court had to consider whether a a thread posted on a website referred to in the ruling as a web crawl prepared by an employee of Spectrum Agencies, which disparaged the Crocs brand, constituted a breach of duty enabling Crocs to treat the agency agreement as having been repudiated by Spectrum. Curiously, Sir Raymond Jack gave judgment in favour of Spectrum on the basis that its breach of duty was not sufficiently serious as to enable Crocs to rely on it. The judge believed the crawl was simply a joke about Crocs' failure to deliver orders to customers on time and that it was obviously intended as such. As to the issue of damage, he took the view that circulation of the crawl had been limited and that, in any event, the situation at Crocs, which was the subject of the joke, was already well known to Crocs' retailers. He also considered that Crocs' reaction suggested that it did not view the crawl as a serious breach by Spectrum, nor that a reasonable person would conclude that the breach showed an intention on the part of Spectrum not to fulfil the contract.
The judgment appears surprising because of the question of whether Spectrum's breach was sufficiently serious as to justify immediate termination. It would seem that under the regulations this is not the proper test. Instead the judge should have considered whether Spectrum had failed to carry out all or part of its obligations under the contract (regulation 16) as what matters is whether there was a breach at all. It also appears surprising when compared with the facts in Stephen Gledhill v Bentley Designs (UK) Limited.
Crocs appealed to the Court of Appeal and at the hearing on 4 July 2012 Fergus Randolph QC for Crocs argued that the statutory obligation on an agent to act dutifully and in good faith under the regulations is an implied condition of the agency agreement with the result that, if there is a breach by the agent, the principal is entitled to accept it as a repudiatory breach. In this respect he relied on Malik & Anor v Bank of Credit and Commerce International SA.















