Marketing

Articles

Law firms need to understand their brand

Kerry England, Business Development Director at The Family Law Co. explains why a strong, consistent brand is essential for law firms to stand out

Firm-wide adoption of LinkedIn: managing partners must lead by example

Simon Marshall explains why LinkedIn is essential for legal professionals to stay at the top of their game

Maximising impact with social media video marketing

To fully leverage the power of social media, it's essential to implement strategic and engaging video marketing tactics that captivate your audience and boost your firm's visibility, says Alastair Murray

Law Firm's Christmas initiative provides 380 needy families with festive meals

Pepperells Solicitors' project raises £9,500, offering Christmas dinners to struggling families in the area

Industry-Leading Legal Benchmarking Survey from ACC and Major, Lindsey & Africa Shows that Median Total Legal Spend Increased, Driven Mostly by Larger Companies

The ACC Survey's comprehensive benchmarking data allows law department leaders to better understand current financial and operational performance metrics and identify areas for improvement.

Using email marketing the right way

Email marketing was the most used digital communication tool in 2022, explains Alastair Murray

Marketing: managing the firm and the lawyer’s brands

Francesc Dominguez explores the mutually beneficial approach of marketing both the lawyer and the firm

Are you a competent lawyer but can’t sell yourself?

Francesc Dominguez explores how lawyers can 'brand' themselves for better results