Marketing

Articles

The case against clickbait: Google update good news for firms

Andy Cullwick considers the new Google algorithm update and SEO

LinkedIn: get yourself connected

Charlotte Clode discusses how solicitors can leverage LinkedIn to help their firms prosper

SJ interview: Dr Sally Anne Hinfey

This issue, Chaynee Hodgetts interviews Dr Sally Anne Hinfey, vice president and deputy general counsel, legal at Momentive (SurveyMonkey)

The importance of client retention

Jess Saumarez provides tips to boost your law firm's strategy through client retention

The challenges of being different

Kerry Jack considers uniqueness in marketing

Who are you – and what do you stand for?

Neil Lloyd considers the importance of building on';s brand over traditional marketing methods

Steve Jobs and the Apple example: are you who you advertise you are?

Patrick Horan examines firm branding and Steve Jobs' Apple approach

Why content is still king for law firms

Andy Cullwick offers key insights into content marketing