Murgitroyd invests in client services enhancement

Murgitroyd, a leading global intellectual property firm, has announced a comprehensive programme of investment and strategic realignment designed to meet the evolving needs of innovative businesses worldwide. This initiative reflects the firm’s commitment to exceeding client expectations and enhancing the overall client experience amid a rapidly changing intellectual property landscape.

The transformation has already prompted significant investments in AI-first technology platforms, as well as strategic appointments within the senior leadership team. Murgitroyd's approach is grounded in continuous dialogue with clients who require advisers that are more connected, responsive, and strategically aligned to their commercial priorities. As highlighted by Gordon Stark, Chief Executive at Murgitroyd, “Everything we are doing is about strengthening how we support our clients and how we develop our incredibly strong attorney teams. This is not simply a structural change - it is a step change in how we operate."

As part of this investment, Murgitroyd has developed a new operating model that fosters deeper collaboration and integration among teams. This ‘whole firm’ approach ensures clients gain access to the firm’s full spectrum of technical expertise, no matter where they are located. Additionally, the firm has introduced a fortified client relationship model shaped by client insight and strategic partnership, including a new reward structure that acknowledges contributions to client development and long-term value creation.

To ensure the highest level of service, Murgitroyd has also created clear career pathways, notably introducing an Executive Director role. This initiative guarantees that clients have direct access to seasoned leaders who possess a deep understanding of their business, market dynamics, and aspirations.

The impact of these changes is already evident, as Murgitroyd has secured significant mandates from major global technology and engineering firms. Stark further emphasised, “Our clients are navigating unprecedented complexity. They need advisers who can combine deep technical expertise with strategic clarity, commercial understanding and the ability to move quickly. This programme ensures we are equipped to deliver exactly that."

Murgitroyd aims to align its people, technology, and operating model with the needs of global innovators. Stark concluded by stating, “We are investing in what matters most - the quality of our relationships, the strength of our expertise and the tools that will define the future of IP advisory. This is about building a firm that is simpler, stronger and more scalable - one that delivers impact for clients today and is ready for the opportunities ahead."