Moneypenny and mmadigital join forces to improve new business conversions

Telephone answering specialist Moneypenny and mmadigital, the online marketing agency for the legal sector, have joined together to assist law firms in securing and converting new enquiries.

The new link-up is aimed at offering a more joined-up approach by encouraging firms to ensure they have all their incoming telephone calls covered to maximise the success of any lead generation activity. To do this, mmadigital clients, taking on a new legal marketing campaign, have the option to receive call handling from Moneypenny completely free of charge for four weeks.

Dez Derry CEO of mmadigital explains: "Our role with law firms is to develop effective online campaigns which raise brand awareness and directly generate new business. To be successful though, this activity relies on the firm responding to any enquiries effectively and so often clients still very much wish to make contact by telephone.

"We see so many synergies between ourselves and Moneypenny as our campaigns generate leads 24/7, but we know law firms are potentially missing some or taking too long to respond to others as they don't have a good out of hours offering. By engaging with Moneypenny, law firms can be sure they have all their calls covered thereby creating a virtuous circle which capitalises on their marketing spend."

Moneypenny Business Development Manager Kevin Bishop knows all too well the issues some firms still have with telephone answering and is delighted with the new link-up. He says: "While there are many fine examples of law firms answering their telephones consistently and efficiently, we also know there are many still missing calls.

"Professor Ian Cooper's mystery shopper exercise of 254 law firms, of all sizes, a few months ago highlighted a worrying catalogue of unanswered and mishandled calls, resulting in startling numbers of missed and under-utilised opportunities.

"Mmadigital provides an excellent digital marketing service to law firms, which needs to be supported by a strong telephone, as well as online, response to maximise new business conversions. After all there is little point in generating new leads if firms aren't then in a position to capitalise on them."

For more information on telephone answering or to take advantage of a no-obligation trial:

Contact: moneypenny.co.uk / 0333 202 1005 / hello@moneypenny.co.uk

For more on online marketing for law firms:

Contact: mmadigital.co.uk / 0161 452 0311