Lawfront appoints new Group CMO Owen

Lawfront has made a significant move in its growth strategy by announcing the appointment of Lawrence Owen as the new Group Chief Marketing Officer. With a wealth of experience in the professional services sector both in the UK and Australia, Owen’s arrival comes at a pivotal time for the legal services group, which is positioning itself for continued expansion.

Owen's impressive career includes key roles at leading firms such as PwC, where he served as a Partner, and IBM, where he held the title of Vice President. His most recent position was with MinterEllison, one of Australia’s largest law firms, where he successfully led marketing, business development, and client teams, playing a fundamental role in the firm's revenue growth.

His track record reflects a strong focus on enhancing business development capabilities and modernising operating models within professional services. Lawfront has reported a remarkable 73% growth in group revenue during the financial year 2025-26 and is on a trajectory to cement its position among the top 10 legal services groups nationally. Owen's expertise in marketing and business development is expected to be crucial in fostering organic growth, enhancing client relationships, and maximising collaborative opportunities while maintaining the unique identities of each firm within the group.

In his new role, Owen will collaborate closely with Lawfront's executive team and individual partner firms. This collaboration will include aligning the group’s central and regional marketing initiatives, as well as business development strategies.

Reflecting on his new position, Owen expressed his enthusiasm: “Lawfront has brought together an impressive group of successful regional law firms, each with strong client relationships, established reputations and distinctive local identities. What particularly attracted me is the opportunity to combine those strengths with the capabilities and scale of a national group. There’s significant potential to accelerate organic growth, deepen client relationships and create greater opportunities for collaboration across the business. I’m looking forward to working with Axel, the leadership teams and colleagues across the group to help realise that potential.”

Axel Koelsch, Lawfront's Chief Operating Officer, affirmed Owen's hiring, stating, “Lawrence’s track record in delivering growth across the professional services market speaks for itself and I am confident he will make an excellent addition to our team. The firms that make up Lawfront have grown quickly and successfully to date, and our ambition is to make sure that growth continues on its current trajectory even as the business expands. Lawrence’s expertise will help to ensure we have the tools to achieve that ambition.”

Lawfront, which comprises renowned regional law firms like Farleys, Fisher Jones Greenwood, Nelsons, and others, aims to create a national business model that excels in legal services. Supported by private equity fund Blixt, Lawfront’s vision is dedicated to investing in its firms’ growth, focusing on management, technology, and local acquisitions while prioritising service excellence for its clients.