InfoTrack advertising campaign empathises with conveyancing challenges

InfoTrack today announced a major brand advertising campaign to showcase its forward-thinking platform to conveyancers who, InfoTrack says, are often under unfair and needless pressures created by the arduous, often unnecessary processes within conveyancing transactions.

The new campaign, beginning on 1 February, encourages firms to use the service provider, whose aim is to challenge and evolve traditional working processes. InfoTrack provides a platform where more of the key tasks associated with conveyancing, such as submitting stamp duty land tax (SDLT) and AP1 (changes to the register) transfers in addition to searches, can be conducted within a single website.

Scott Bozinis, CEO of InfoTrack, comments: 'We opened our London office in July and we're delighted to have acquired over 100 new customers. The rapid growth we've experienced demonstrates a real appetite from the industry for a service provider who can offer more than just searches. Our new campaign will reflect the feelings of many conveyancers - that they are stifled by outdated processes and technology. Whilst that may seem bullish to state, the industry cannot evolve unless we continue to be honest and challenge traditional practices.'

Adam Bullion, general manager of marketing, adds: 'Times have changed in many industries but conveyancing is still relatively bogged down by the pure administration. We're extremely proud of the InfoTrack platform because it challenges and evolves what are considered normal working practices, ultimately taking much of the hassle out of the administration processes for easier and faster transactions. The new campaign aims to empathise with conveyancer frustrations whilst outlining our commitment to drive change in the market by offering superior technology to break down many of the barriers conveyancers face.'

InfoTrack provides firms with a fast, intuitive platform for all conveyancing requirements, including Land Registry searches, conveyancing searches, SDLT submission, and AP1 transfers.