Freeths advises G=mc² on investment

Freeths has announced a significant milestone in its corporate advisory services, having guided G=mc², a burgeoning tech-enabled brand strategy consultancy, in securing a transformative investment from Mobeus Equity Partners. This investment is designed to empower G=mc² in accelerating its ambitious growth plans while expanding its innovative solutions that cater to global brands. The investment reinforces G=mc²'s standing as a market leader in providing technology-enabled strategic consultancy to owners of iconic global brands and demonstrates strong investor confidence in the company’s vision for the future.

Leading the Freeths team in this endeavour was Corporate Partner Malin Svanberg Larsson, who was well-supported by Corporate Senior Associate Hollie Robinson, IP Managing Associate Dan Cahill, Tax Partner Claire Boyce, Tax Managing Associate Nur Alzubeydi, Banking and Finance Partner Andrew Curtis, Employment Partner Laura Tracey, and Employment Associate Niamh Hogg. Commenting on the transaction, Malin Svanberg Larsson said “We are delighted to have advised G=mc² on this transformative investment by Mobeus Equity Partners. This partnership will enable G=mc² to accelerate its ambitious growth plans and continue delivering cutting-edge, AI-driven insights to some of the world’s most iconic brands. Supporting innovative businesses like G=mc² is at the heart of what we do at Freeths, and it has been a privilege to work alongside their exceptional team to bring this deal to fruition.”

Mark Luce, Co-Founder of G=mc² expressed gratitude for Freeths’ guidance, stating “Working with Freeths on this transaction has been an outstanding experience. Their deep expertise, pragmatic approach, and unwavering commitment ensured that every aspect of the deal was handled with precision and care. The team went above and beyond to navigate complex issues and deliver a seamless process, allowing us to focus on our vision for growth. We couldn’t have asked for a better partner to guide us through this pivotal moment.”