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FCA extends anti-greenwashing investment rules: legal expert warns of damaging consequences for companies

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FCA extends anti-greenwashing investment rules: legal expert warns of damaging consequences for companies

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Lucy Blake, a Partner and greenwashing legal expert at Jenner & Block's London office, has provided insights into the implications of these measures

FCA Extends Anti-Greenwashing Investment Rules: Legal Expert Warns of Damaging Consequences for Companies"

The Financial Conduct Authority (FCA) has announced proposals to broaden sustainability rules to cover a wider range of investment products in a bid to combat greenwashing. 

Lucy Blake emphasised the growing pressure on financial institutions and companies to operate sustainably while maintaining profitability. With investors, shareholders, consumers, and regulators scrutinising green claims, there's a heightened need for meticulous substantiation of sustainability initiatives.

However, Lucy Blake cautioned that companies face a double-edged sword. While they're encouraged to showcase their green efforts, any exaggeration or misrepresentation can lead to severe consequences. Regulators are equipped with hefty fines, and firms risk significant reputational damage.

In response to this dilemma, some companies may opt for silence to evade scrutiny. But Blake warned against this approach, highlighting that withholding information could be viewed as misleading investors and the market.

Ultimately, Lucy Blake advised companies to navigate this tightrope with honesty, transparency, and a genuine commitment to positive change. By doing so, they can mitigate the risks of both greenwashing and greenhushing and demonstrate their dedication to sustainability.

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