Marketing
Social networking: Lessons from using social media to establish a NewLaw firm
Janvi Patel shares what she learned from establishing her NewLaw firm's business primarily through socia
Visual identity: Creating a modern brand for a 194-year old law firm
Bruce Cockerton discusses how the rebranding of his 194-year old law firm is enabling it to achieve its strategi
A strategic perspective on winning more business through pitches
By Andrew Hedley, Director, Hedle
How marketers can shape the client experience
By Beverly Landais, Marketing & BD Director, Saunderson Hous
Brand recognition: Law firm brand building by sports sponsorship
Sponsoring the Glasgow 2014 Commonwealth Games helped to secure Harper Macleod's future in the Scottish legal market, says Lorn
Associate Announcement: Bentley car promotion – they’re literally givin’ em away
By Jamie Fearnley, creative and freelance writer specialising in the automotiv
Why marketing teams need to change the way they report on ROIs
By Paul Brent, Marketing Director, Boye
Five rules to avoid the overuse of hyperbole and marketing speak
By Nick Jarrett-Kerr, Visiting Professor, Nottingham Law Schoo
Fresh start: Rebranding a law firm after its name partners retire
Stephen Attree shares his experiences in rebranding an established law firm after all of the name partners had retire
