Marketing

Never get complacent

Douglas McPherson advises firms on maintaining client retention, revenue growth, and access to the new ideas that will keep their businesse

14 Jun 2017

Beyond the brass plate

Marketing is not just something to catch the eye, it is a testimonial to what the client is about to experience from you, writes Davi

05 Jun 2017

Law firms dissatisfied with quality and quantity of new enquiries

‘Random acts of marketing’ aren’t strategic and can’t be measured, says digital marketin

24 May 2017

Get good at the business of law

Michelle Peters explains why being a good lawyer isn’t enough if you want to be successful at the business o

17 May 2017

Evolution of the digital dinosaur

Law firms marrying new ways of working with managing the expectations of those resistant to change see the most success in the new digital world, writes Jame

17 May 2017

Getting the call to action right

However good law firms’ content is, it won’t generate the level of response it deserves if it doesn’t tell readers what to do next, says Dougla

17 May 2017

It’s not the USP but the CVP

Instead of searching for their mythical unique selling point, firms should focus on articulating how they deliver value to clients, advises Dougla

11 Apr 2017

Solicitors Journal Awards 2017: Shortlist revealed

Finalists for Legal Personality and the SJ Lifetime Achievement Award winner to be announce

17 Mar 2017

Three critical factors limiting the growth and profitability of your law firm

If you want to grow your law firm or practice area profitably in the next 12 months, then your plan needs to take into account three critical factors that might otherwise stop you, writes Michell

16 Mar 2017