Marketing

Dear reader, please don’t leave

Sue Bramall explains how firms should approach their content marketing so they can hook their target readers and clinch new clients

Adopting a marketing strategy that works

For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Doug McPherson

Is it possible to Monzo law?

We returned to the pros and cons of legal technology in the June/July issue, as the industry continues to wrestle with the critical balance between automation and personal legal provision.

Michael Burne: A law firm, but not as we know it

Carbon Law Partners’ founder wants to free lawyers from having to run law firms and focus on delivering great legal advice

Learning from complaints

No one wants to receive complaints but is there a way to turn them to your advantage? Hannah Gannagé-Stewart talks to those in the complaints handling business to see what we can learn from them

Fly on the wall: should your firm try live video streaming?

Broadcasting your event live showcases your credentials and builds a direct rapport with potential clients, says Karla Alexander

Top 200 embrace thought leadership marketing

The top 200 UK law firms are producing 93 per cent more thought leadership content online in 2019 than in 2014, according to research.