Marketing

Sparking innovation

An innovation board can be an asset to firms seeking to innovate, but first they need to appreciate what innovation really is, says Hélè

07 Feb 2020

Dear reader, please don’t leave

Sue Bramall explains how firms should approach their content marketing so they can hook their target readers and clinch ne

23 Oct 2019

Adopting a marketing strategy that works

For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Dou

14 Aug 2019

Is it possible to Monzo law?

We returned to the pros and cons of legal technology in the June/July issue, as the industry continues to wrestle with the critical balance between au

14 Aug 2019

Michael Burne: A law firm, but not as we know it

Carbon Law Partners’ founder wants to free lawyers from having to run law firms and focus on delivering great lega

03 Jul 2019

Learning from complaints

No one wants to receive complaints but is there a way to turn them to your advantage? Hannah Gannagé-Stewart talks to those in the complaints handling

18 Jun 2019

Fly on the wall: should your firm try live video streaming?

Broadcasting your event live showcases your credentials and builds a direct rapport with potential clients, says Karl

12 Jun 2019

Top 200 embrace thought leadership marketing

The top 200 UK law firms are producing 93 per cent more thought leadership content online in 2019 than in 2014, according t

12 Jun 2019

Seeing through price transparency

Canny conveyancers have long understood the benefits of price transparency, argues Paul Hajek; it’s just a shame the regulators still don’t see how in

02 Feb 2019