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Getting the call to action right
Solicitors Journal

Getting the call to action right

However good law firms' content is, it won't generate the level of response it deserves if it doesn't tell readers what to do next, says Douglas McPherson
Broadcasting, balance, and blacklists
Solicitors Journal

Broadcasting, balance, and blacklists

Caoilfhionn Gallagher QC and Angela Patrick dissect the intricacies of how media outlets must report on the upcoming general election and avoid falling foul of regulations
Not too small, not too big
Solicitors Journal

Not too small, not too big

Some predicted alternative business structures would make traditional law firms as relevant as waxworks of former celebrities in a room full of teenagers chasing Pokemon Go characters via virtual-reality headsets. This has not happened, says Jean-Yves Gilg