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It's not the USP but the CVP
Solicitors Journal

It's not the USP but the CVP

Instead of searching for their mythical unique selling point, firms should focus on articulating how they deliver value to clients, advises Douglas McPherson
Limited appeal of limited retainers
Solicitors Journal

Limited appeal of limited retainers

Even if care is taken to construct clear limits to a retainer, they may not withstand intense judicial scrutiny, warn Francesca Kaye and Ricky Cella