Alicia Fortinberry

Dr Alicia Fortinberry is principal at Fortinberry Murray fortinberrymurray.com

The trick of being 'authentic'

Alicia Fortinberry, co-founder and principal, Fortinberry Murray

Legal tribe: The science behind strong client relationships

Bob Murray and Alicia Fortinberry reveal the science behind how some law firms develop high value and durable client relationships

Neurogenetics of pricing: Why fee discounts destroy client loyalty

Law firms that regularly discount the price of their services are more likely to lose clients to competitors, warn Bob Murray and Alicia Fortinberry

Changing direction: Create a culture of continuous innovation

How can managing partners create a culture of continuous innovation within their law firms? Bob Murray and Alicia Fortinberry discuss the learnings from behavioural neurogenetics research

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Alicia Fortinberry

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