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© 2026 Solicitors Journal in partnership with the International In-house Counsel Journal | ISSN 0038-1047 | Picture Credits: Freepix, Unsplash and by permission of the authors
Alicia Fortinberry

Alicia Fortinberry

, Fortinberrymurray

Dr Alicia Fortinberry is principal at Fortinberry Murray fortinberrymurray.com

Articles

The trick of being 'authentic'
Solicitors Journal

The trick of being 'authentic'

Alicia Fortinberry, co-founder and principal, Fortinberry Murray
22 Mar 2016
Legal tribe: The science behind strong client relationships
Solicitors Journal

Legal tribe: The science behind strong client relationships

Bob Murray and Alicia Fortinberry reveal the science behind how some law firms develop high value and durable client relationships
25 Jun 2015
Neurogenetics of pricing: Why fee discounts destroy client loyalty
Solicitors Journal

Neurogenetics of pricing: Why fee discounts destroy client loyalty

Law firms that regularly discount the price of their services are more likely to lose clients to competitors, warn Bob Murray and Alicia Fortinberry
23 Apr 2015
Changing direction: Create a culture of continuous innovation
Solicitors Journal

Changing direction: Create a culture of continuous innovation

How can managing partners create a culture of continuous innovation within their law firms? Bob Murray and Alicia Fortinberry discuss the learnings from behavioural neurogenetics...
26 Mar 2015
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