Business Development and Marketing

Articles

Steve Jobs and the Apple example: are you who you advertise you are?

Patrick Horan examines firm branding and Steve Jobs' Apple approach

Winning bids: well begun is half done

David Yeoward examines problems in the procurement process

Pick 'n' mix? Firms' marketing and incentivisation

David Pickup considers marketers' use of product samples to recruit firms as corporate clients

Declaratory relief determined outside of scope of the doctrine of merger

Peter Ferrer, Andy Thorp and Olga Osadchaya consider the limitations of the doctrine of merger

Lawtech: the silver bullet to resolving legal needs of SMEs

Kid Harwood argues Lawtech is a crucial factor for helping small to medium-sized enterprises meet their legal needs

Carmelite rebrand

The set has been renamed Mountford Chambers

Parklane Plowden revamp

The chambers has announced a rebrand to complement its premises refurbishment 

From surviving to thriving: business development in a post-pandemic era

Neil Lloyd discusses how a proactive approach to business development can help firms bounce back from the pandemic