Patrick Horan critically analyses the optimisation of firms’ marketing and branding

It’s hard to accept, I know – but for most firms it’s the truth. You don’t have a brand. Sorry. You’ve probably heard colleagues talking about “branding” or even “re-branding” – and then nodded sagely as if acknowledging that they know what they were talking about. They don’t. It’s fashionable to talk about branding. It’s a nice word, perfect actually because it’s so ambiguous. None of your colleagues know what you’re talking about, so you get to sound all modern and even techie. The trouble is you don’t know what you’re talking about either.

A can of worms?

Humans process information differently depending on...

Patrick Horan
Partner
Patrick Horan Solicitors

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