Email marketing was the most used digital communication tool in 2022, explains Alastair Murray

Email marketing is becoming one of the most popular digital communication tools used today, with over 4 billion daily users. Law firms building relationships with clients and other target audiences and to foster trust and commitment.

Email campaigns have the ability to encourage greater audience loyalty, to cross-sell products and services, to broadcast news, strengthen audience participation, and to make community announcements that clients can empathise with.

Solicitors and other professional firms should be showering their clients with gifts in the form of new initiatives, special offers, even freebies, to help build loyalty. Running email campaigns is an excellent way to achieve this and break silence, to send news, comme...

Alastair Murray
The Bureau

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