Andy Cullwick considers the new Google algorithm update and SEO

The three words no marketer wants to hear - ‘Google algorithm update.’

But with its monopoly on the global search engine market, it’s not something any business can afford to ignore.

For firms, however, the latest update, which was rolled out earlier this month, appears to be a win-win – pushing original, helpful content up the rankings without requiring any action at all.

Content: good v bad

Like its predecessors before it (Penguin, Panda and Possum to name a few), Google’s helpful content update aims to improve the user experience.

It pledges to prioritise ‘original, h...

Andy Cullwick
Head of Marketing

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