Karim Derrick considers the role of IT in brand protection

Firms face some major challenges in today’s competitive marketplace. Dogged by recruitment and retention issues, not to mention the rising expectations of clients, a good reputation has never been more important. But it’s no longer just about the service you provide but what you bring to the table in terms of environmental, social and governance considerations (ESG). From sustainable supply chains and climate-friendly carbon footprints to charitable giving and a commitment to diversity and inclusion, lawyers want to work for – and clients want to do business with – firms sharing their values.

A joint report by Lloyd’s of London and KPMG found intangible assets now account for more than 85 per cent of a...

Karim Derrick
Product and Innovation Director
Kennedys IQ

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