David Pickup considers marketers’ use of product samples to recruit firms as corporate clients
The telephone rings. The receptionist gives a name I do not recognise. Apparently they “know me personally” and “it’s important”. They tell the receptionist I was expecting their call – and they use my first name. They are put through and say, “How are you today?” – and my heart sinks as I recognise someone trying to sell me something I do not want, need, nor probably could afford. It must a thankless, hard job to be a salesperson, trying to sound chipper all the time and positive about something not many people want. Years ago they would call door to door. Now at least they can work at home.
Branded stationery
Often, “How are you?” is followed...
