Jin Ling and Holly White consider NFTs, the metaverse, and intellectual property
The demand for digital experiences has skyrocketed over the last 12 months. In response, we’ve seen a huge surge in businesses – particularly multinationals – launching non-fungible tokens (NFTs) and opening virtual metaverse locations. The global overall market value of NFTs has already reached 25 billion US dollars as a result.
The expectation from consumers for embracing and participating in innovative digital experiences also continues to increase. McKinsey & Company recently surveyed more than 3,400 consumers globally and reported two-thirds are excited about transitioning everyday activities to the metaverse, especially when it comes to connecting with people, exploring virtual worlds, and collaborating ...