Jin Ling and Holly White consider NFTs, the metaverse, and intellectual property

The demand for digital experiences has skyrocketed over the last 12 months. In response, we’ve seen a huge surge in businesses – particularly multinationals – launching non-fungible tokens (NFTs) and opening virtual metaverse locations. The global overall market value of NFTs has already reached 25 billion US dollars as a result.

The expectation from consumers for embracing and participating in innovative digital experiences also continues to increase. McKinsey & Company recently surveyed more than 3,400 consumers globally and reported two-thirds are excited about transitioning everyday activities to the metaverse, especially when it comes to connecting with people, exploring virtual worlds, and collaborating ...

Jin Ling
Shanghai Branch General Manager, Head of Digital and Commercial
Lusheng Law Firm

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