Neil Lloyd discusses how a proactive approach to business development can help firms bounce back from the pandemic

When I look back to where we were in March 2020, I imagine most of us were in the same boat. In the most unprecedented of circumstances, we found ourselves having to learn new ways of operating remotely, adapting to an environment where our usual networks moved online, while finding new ways to support colleagues and teams.

But with the worst of the pandemic hopefully behind us and the economy showing signs of recovery, it is time to start thinking positively about the future and how to make the most of opportunities to develop our businesses.

To achieve this, it is essential to dedicate time and resources to new business development and ensure it is considered as an integral part of your sales and marketing plan.