Andy Cullwick offers key insights into content marketing

Content marketing may sound like a modern concept, but its origins date back hundreds of years.

Benjamin Franklin, one of the founding fathers of America, is credited as being one of its earliest instigators when he published Poor Richard’s Almanac in 1732 as a way of promoting his own printing press.

Over time, it has evolved with the emergence of different mediums and platforms, with tools such as SEO and data analytics providing people with alternative means of reaching and reading their audience.

But while it may not have been given its name until more recently, content marketing remains as important as ever. A recent study by HubSpot revealing 82 per cent of companies use it as part of their marketing ...

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