Inksters was the first law firm in Scotland to start tweeting. With contributions from today’s tweeters, Brian Inkster looks at how firms and individual lawyers can best use the platform
Over the years, Twitter has brought me many connections and opportunities in a way no other social media platform has.
It is ‘networking on speed’ and it can certainly connect you faster and more easily, with people that you want to connect with, than conventional networking ever would.
When I started tweeting back in February 2009, my plan was to do so for business purposes and I naively thought that meant concentrating on doing so via my firm’s Twitter account @inksters. However, I soon realised that, like actual networking, it is best to do so on a personal basis (as yourself) and not as a faceless corporate entity.
Thus, I quickly changed my focus to my personal Twitter account @BrianInkster. Throu...