Change should be viewed as a source of opportunity, but only firms that embrace it and handle it correctly will see the benefits, says Dianne Bown-Wilson

A familiar phrase in management speak is ‘managing change’. People use it in a way that implies that change is a biddable substance that can be taken out, moulded to your requirements, and put away again when you tire of it. Unfortunately, that couldn’t be further from reality. Change, whether we like it or not, is unremitting, yet handled correctly it can represent a huge source of opportunity – opening doors to new markets, new clients and new competitive advantage.

Accessing this cornucopia of riches does depend on exercising control over attitudes and behaviours – not least overcoming most people’s widespread fear of change itself. This can be based on a wide variety of factors including fear of the unknown, fear of the conseq...

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