An innovation board can be an asset to firms seeking to innovate, but first they need to appreciate what innovation really is, says Hélène Russell

Law firm leaders often worry that their firms are insufficiently innovative. They see the rise of alternatives to traditional legal services and worry how to compete.

They find the latest generation of lawyers harder to manage as they fail to respond to traditional motivators, such as monetary rewards and partnership promises. And, of course, many want to invest in finding a slice of the ‘innovation action’ to steal market share from their competitors and become the legal equivalent of the likes of Uber and Netflix.

Pinsent Masons recently announced its new Spark Board – a diverse group of eight individuals which the firm hopes will bring a new perspective to its strategic decision making.

The board&rs...

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