LinkedIn is the dominant online way of making connections, with some 225 million members in 200 countries. Yet it is striking how little use people make of the site. They recognise it has a value and sign up then waste the opportunity. This may be through an understandable fear of social media, ?given its spillage into so many aspects ?of our non-working lives, but it must ?be overcome.
Research suggests that one-third of decision-makers in UK organisations use LinkedIn for business, with two-thirds of people who might be classified as professionals now members.
At the very least, LinkedIn has...