A firm’s post-pandemic success may depend on a concerted business development drive now, as Doug McPherson explains
In the context of the times in which we’re presently living and working, I’m borrowing a bit of Greek philosophy: “It’s not what happens to you, but how you react to it that matters.” (Epictetus).
This quote has been credited to a few people (and if I’m honest, I picked it up during a recent interview with an ex-Premier League manager) – but it’s the perfect call to arms. There was nothing we could have done to prevent the current situation.
However, given it’s only temporary and clients continue to need legal services, your firm’s future is reliant on you reacting quickly, positively and decisively.
In terms of objectives, our recent experience has been that f...
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