2020 BRANDING

Legal services are gradually becoming a more recognisable sector in consumer brand awareness, according to the second UK Legal Services Consumer Research Report from IRN Research. However, only one law firm made it into the top five '“ perhaps, unsurprisingly, that was Irwin Mitchell, with Slater & Gordon trailing a couple of places behind. Other brands to make the top five, included InjuryLawyers4U, National Accident Helpline and First4Lawyers, proving a budget for daytime TV advertising is the still the route to mass consumer consciousness. 22 April 2020

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