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Why don't lawyers trust marketers?

Partners should recruit the best people then leave them to 
their jobs, especially those who are leading practice 
development, says Kent-based Robin Evans

10 October 2013

I'm sure that you've experienced the frustration of clients not taking your advice. They instruct you and happily pay your bill, but based on their limited knowledge, they question or, worse still, ignore virtually everything that you tell them. Sound familiar?

So why is it that so many solicitors' firms do the same thing with their marketing staff? Perhaps it's in their psyche. Perhaps it's because the Legal Practice Course (LPC) does exactly what it says on the tin and places its focus on the technicalities of legal practice, at the expense of practice development. It is strange really as the Law Society's website states that the LPC is "a key element of vocational training to become a solicitor". BusinessDictionary.com defines vocational training as "emphasising skills and knowledge required for a particular job function". It would appear that practice development is not considered as such.

I am not a marketer with an axe to grind. The partne...

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