Nothing makes lawyers talk more than the vexed issue of advert design, says Russell Conway
Our advertising and marketing sub-committee sat down to review our strategy for the year ahead. Various initiatives were rubbished: adverts in the Daily Mail, banners on random websites and a low cost TV campaign on weird Sky channels that nobody really watches – and those that do probably won’t make the
best of clients; and then we pondered long and hard the plans that looked like they had legs and would promote more footfall towards the firm.
This year we have had
a particularly successful
advert in our local tube station,
Notting Hill, which is colourful, informative, and has attracted some attention from the alleged 20 million people who walk by
it every year. While obviously most of these are tou...
This article is part of our subscription-based access. Please pick one of the options below to continue.
SUBSCRIBE for one User
Unlimited access to the entire SJ website for a full year for one user.
- 10 issues a year delivered to you
- Digital edition of the magazine for one user – sent to your inbox or accessible through the website
- Access to premium content on the website
- Access to the fully searchable online archive of Solicitors Journal, Managing Partner and Private Client Adviser, which spans over 13 years
- Weekly email newsletter with all the latest news, analysis and features
- Comment on SJ content and contribute to the SJ community online
- Advanced search feature
- Online support
- Access to SJ app compatible with Android and Apple devices – coming soon!
- 6 special focuses per year
- Special offers and discounts on Solicitors Journal and IICJ events
Subscribe
CORPORATE SUBSCRIPTION
Your department or entire firm can subscribe to Solicitors Journal online, providing easy access for all who require it. Discount corporate subscription rates apply, based on number of users.
The Corporate IP Licence includes:
- Digital copy of the magazine sent to individuals’ inboxes and accessible through the website. Solicitors Journal publishes 10 issues per year
- Unlimited access to premium content on the website based on IP addresses
- Unlimited access to the fully searchable online archive of Solicitors Journal, Managing Partner and Private Client Adviser, which spans over 13 years
- Weekly email newsletter with all the latest news, analysis and features
- Comment on SJ content and contribute to the SJ community online (username required)
- Unlimited access to SJ app compatible with Android and Apple devices
- 6 special focuses per year
- Special offers and discounts on Solicitors Journal and IICJ events
The Corporate IP Licence is tailored to your firm, making it the most cost effective way for the firm to access Solicitors Journal, and enables the firm to remain compliant with copyright and our Terms and Conditions. This gives you the ability to print and circulate articles within the firm.
To enquire about a Corporate IP Licence for your firm, please contact our Subscriptions Manager on emily.beechey@solicitorsjournal.com.
