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Market your services or lose out

Nothing makes lawyers talk more than the vexed issue of advert design, says Russell Conway

1 October 2014

Our advertising and marketing sub-committee sat down to review our strategy for the year ahead. Various initiatives were rubbished: adverts in the Daily Mail, banners on random websites and a low cost TV campaign on weird Sky channels that nobody really watches – and those that do probably won’t make the
best of clients; and then we pondered long and hard the plans that looked like they had legs and would promote more footfall towards the firm.

This year we have had
a particularly successful
advert in our local tube station,
Notting Hill, which is colourful, informative, and has attracted some attention from the alleged 20 million people who walk by
it every year. While obviously most of these are tou...

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