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Building public trust

Legal comparison websites are not going to go away, 
says Steve Brooker as he urges lawyers to be more transparent about service and pricing

2 July 2013

Chloe Carpenter makes some interesting observations about the risks of comparison websites and the limitations of self-regulation to 
manage these.

Generally speaking, the Legal Services Consumer Panel thinks comparison websites are a force for good in this market. Only one in five consumers currently shop around for legal services, while just over half of those who do find this process easy. The Legal Services Act competition reforms will not achieve their potential unless consumers vote with their feet, so it's a good thing if these sites help match people to lawyers who can meet their needs. And this includes the significant latent demand in this market - in other words, the many people who currently do not use legal services for a range of reasons but might benefit from doing so. There's a potential win-win here: comparison websites could increase business for solicitors and prov...

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