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Corporate Communications, Gowling WLG

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Paul Brent

Paul Brent

Marketing Manager, Boyes Turner

Articles

Why marketing teams need to change the way they report on ROIs
Solicitors Journal

Why marketing teams need to change the way they report on ROIs

By Paul Brent, Marketing Director, Boyes Turner
8 Apr 2015
Marketing is dead. Long live Marketing
Solicitors Journal

Marketing is dead. Long live Marketing

By Paul Brent, Marketing Director, Boyes Turner
12 Jun 2013
Is CSR a double-edged sword for law firms?
Solicitors Journal

Is CSR a double-edged sword for law firms?

By Paul Brent, Marketing Director, Boyes Turner
24 Jan 2013
Focus upon employee branding or lose your place in the new legal market
Solicitors Journal

Focus upon employee branding or lose your place in the new legal market

By Paul Brent, Marketing Director, Boyes Turner
19 Sept 2012
Cross-selling simply doesn't work and, in most law firms, never will – at least for the time being
Solicitors Journal

Cross-selling simply doesn't work and, in most law firms, never will – at least for the time being

By Paul Brent, Marketing Director, Boyes Turner
6 Feb 2012
Where has the trust gone in client-lawyer relationships?
Solicitors Journal

Where has the trust gone in client-lawyer relationships?

By Paul Brent, Marketing Director, Boyes Turner
3 Jan 2012
Lawyers shouldn't sell
Solicitors Journal

Lawyers shouldn't sell

Lawyers are enthusiastic amateur salespeople at best, argues Paul Brent, marketing director at Boyes Turner
25 Aug 2010