Doug McPherson

Director

Size 10½ boots

Call to arms

Wed Jul 15 2020

Call to arms

A firm’s post-pandemic success may depend on a concerted business development drive now, as Doug McPherson explains

THE THIN BLACK LINE: ADOPTING A MARKETING STRATEGY THAT WORKS

Sat Jun 01 2019

THE THIN BLACK LINE: ADOPTING A MARKETING STRATEGY THAT WORKS

For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Doug McPherson