Nurture Brands has taken to social media to help fight the claim
Multinational chocolate producer, Mondelez International, has alleged Nurture Brands, owner of the ‘The Primal Pantry’ range of vegan snack bars, has “exploited” its Milka chocolate brand.
Lawyers for Mondelez have sent Nurture Brands a cease and desist letter which reportedly demanded it remove its lilac-packaged Real Food Cocoa bars from the EU market and cease future use of the packaging.
In a post on Nurture Brands’ website, it reports that Mondelez claim Primal Pantry’s product imitates the Milka brand through its use of lilac colours “identical” to Milka’s trade mark on its packaging, which they claim are “confusing” to consumers.
Nurture Brands sai...