Most people come across white label goods on a daily basis. Anything from the cereal you eat for breakfast to the software you use at work is likely to be a white label product.

White label goods are products manufactured by one business, but branded and distributed by a variety of others. It’s a popular and accessible commercial tactic, giving manufacturers access to more markets, and brands the opportunity to cater to a variety of consumer needs without hefty manufacturing costs.

Why choose white labelling?

It can be costly and time consuming to develop a new product or service, but white labelling allows a business to cater to the needs of a market without independently creating the product.&nb...

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