Sophisticated technology tools such as machine learning or block chain are no longer the preserve of City firms, says Robert Camp, as he shares the journey on which his own firm has embarked to embrace data analytics

It has been a while since I managed to go to a conference or event without some mention of ‘big data’. Around three years ago I started looking into data analytics in earnest.

I knew we held a lot of data and that there was the prospect of adding value to our business and gaining a competitive advantage by analysing it effectively, but I was struggling to know where to start. 

Our board meetings are often spent looking outside the legal sector to get ideas, so when one of our then non-executive directors mentioned how his own firm Ecovis had used data analytics I was immediately interested. 

We started speaking to Reuben Barry, data analytics director at Ecovis about what the options could be for u...

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