Two of the high street's most well-known consumer brands have officially set up prototype alternative business structures to offer legal services direct to the public, Solicitors Journal can reveal.

In a move that foreshadows the new legal world order due to go live in October next year, the AA and Saga have entered into tripartite agreements with law firm Cogent Law and technology developers Epoq to provide a near-complete suite of consumer services.

“Consumers, especially online, are besieged by businesses offering off-the-shelf legally related services, without knowing whether the advice being given is sound and reliable,” said Nick Addyman, senior partner at Cogent Law. “Both companies have recognised the opportu...

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