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Talkin' 'bout my generation

Young adults may not be thinking about future planning yet but we should be targeting them now, says Claire Currie

24 March 2014

For years, the 50-plus market has been seen as the bread and butter of private client solicitors. Wills, LPAs and estate planning resonate in particular with this age group, with its members usually well aware of the importance of having such legalities
in place.

Generation Y, meanwhile, has been left to its own devices somewhat, with our profession tending to resign itself to the fact that these people aren’t, for the most part, interested in future planning.

However, we recognised some time ago the need to challenge the perception that wills were something that only middle-age people needed to concern themselves with. After all, there is an untapped market of people who will one day need a will, and
it is becoming increasingly important to identify new ways to target this...

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