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How to develop a strong internal brand for your L&D team

By Sue Beavil, Senior Training & Development Manager, Mayer Brown

7 June 2013

With the notable retirement ?from the world of football of Sir Alex Ferguson and David Beckham as the season ended in May, ?I was minded to reflect on the impact of personal and commercial brands of both hugely successful people. When Sir Alex's retirement was announced, the share price for Manchester United FC dipped, no doubt because Sir Alex's personal brand of strong, no-nonsense leadership is so dominant and synonymous with the success of the club overall.

Brand Beckham has, it would appear, already prepared interested members of the public for David Beckham's next phase in his career, without any announcement having been made about any specific ventures; there is an expectation of success in whatever he does. This expectation is born largely, ?I suspect, from his exceptionally strong and well managed brand.

My reflections turned to the branding of learning and development in law firms. Do L&D departments have a brand and, if so, what ...

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