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82 per cent of top-200 UK law firm websites breach regulatory requirements

Majority do not use latest technology to improve client usability, study finds 

13 October 2014

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By Manju Manglani, Editor (@ManjuManglani)

More than half of the UK's top-200 law firms do not have make their websites easy for clients to use, according to a new study.

The research found that 56 per cent do not have a website that enables clients to access content on mobile devices. A staggering 90 per cent of firms also do not use video on their homepages.

"If your law firm can be accessed from a mobile device and has short videos instead of text, potential clients will be more likely to choose you for their legal work because this is the user experience that they are getting in other parts of their online lives," said Dez Derry, CEO of mmadigital, which conducted the research.

"It's a simple fact that clients want to find legal services online and they're also doing it more while on the move.

"Having a basic web presence is not enough anymore, law firms need to establish well thought-out digital marketing strategies that reflect the way clients want to buy and interact. This means embracing mobile technology and using video, rather than pages of text to promote their services."

More than a third of online searches are done via mobile devices, and websites with videos are 50 times more likely to appear on the first page of Google, according to the agency.

It also found that only 18 per cent of firms' websites were fully compliant with the SRA Code of Conduct, e-Commerce Directive, the Companies Act and the Business Names Act.

Firms fared better on compatibility with internet browsers, with almost all websites demonstrating compatibility with Google Chrome, Internet Explorer and Safari.

In addition, 94 per cent of the websites loaded within four seconds, the recommended load time by Google.

Firms in the top 200 can benchmark their performance against their competitors at the agency's website, www.comparemyfirm.co.uk.

 

 

 

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